Discover the Video Filter Perks + Easy Adding Guide

Does your video look plain and dull? Does it seem like it is missing something? Do you wish it had more color or mood? Then, it is time to try using video filters, which this write-up will talk about. We will share the benefits of video filters and present various tools that provide them, whether online or offline.

Are you ready to transform your video from plain and lifeless to bright and full of feeling? If yes, let us not delay any longer; let us get started.

Part 1. Benefits of Video Filters

Video filters help make your videos look better. They fix colors, set the mood, and make clips match your style. Let us look at why they matter!

1. Color Correction

Sometimes, colors in a video do not look right. A filter can fix that fast. If your clip looks too dark or too blue, a filter like Warm or Vibrant can help. You can also make skies bluer or sunsets brighter. It saves time and makes everything look cleaner.

2. Tone & Mood

Filters change how your video feels. Want something serious? Add a Black & White or High Contrast filter. Want fun and bright? Use Pop or Brighten. Filters can make a video feel happy, sad, or dreamy. It is like choosing the right song, but with colors.

3. Branding & Presentation

Not a pro editor? Filters still help. Pick one you like and use it for all your videos. That way, your clips always look the same. People will start to know your style just by the look. It is a simple way to build your brand without doing much editing.

Part 2. The Best Way to Add Filters to Video on Windows and Mac

Sometimes, a video just needs a little touch to look its best. Whether it is fixing the colors, setting the mood, or giving it a clean style for your brand, filters can help a lot. The best way to add a filter to a video is by using Tipard Video Converter Ultimate, which is compatible with Windows and Mac.

This program gives you 40 stunning and artistic filters to choose from. You can also adjust the saturation, contrast, brightness and more to get things just right. With just a few clicks, it can turn your plain video into something vibrant, striking, and eye-catching.

List of filter it offers: Warm, Gray, Sketch, Hong Kong Movie, Orange Dots, Purple, Plain, Coordinates, Stars, Modern, Pixelate, Pink 1, Pink 2, Dusk 1, Dusk 2, Dusk 3, Dusk 4, Cool, Green, Dawn, Memory, Dynamic, Melt, Snow, Blue Lights, Drops, Romantic, Paints, Brush, The Draft, Movie teller, Ice Blue, Net, Colorful, Aperture, Cold Colors, Cute, Square, Ray, Silk, and Blink.

Refer to the guide below to learn how to put a filter on a video using Tipard Video Converter Ultimate:

Step 1 Go to the Tipard Video Converter Ultimate website. Download the latest version for your computer. Please install the program and open it once it is done.

Step 2 On the main screen, hit the Add Files button, look for and import the video you want to edit by adding a filter from your local folder.

Step 3 Once the video loads, press the Edit button. A new display will appear; navigate to the Effect & Filter tab from the top menu; it is where you will find all the filters for videos.

Now, pick a filter you like. You can try Warm, Gray, Sketch, Hong Kong Movie, Modern, Pixelate, Cool, or Romantic. It is not limited to that; you have many options!

Step 4 Want to make it perfect? You can also adjust the Saturation, Contrast, Brightness, and Hue. It will give your video just the right look.

Step 5 You will see a Preview window on the right. Check how the filter looks before saving.

If it looks good, click the OK button. Then, go back to the main screen and press Convert All.

Your video with the filter will be saved to your computer!

Part 3. 5 Popular Apps That Can Add Filters to Your Video

1. InShot

Platform: Android & iOS

InShot is super easy to use and is made for short, fun videos. It has numerous filters like Bright, Moody, Sepia, Warm, and Vintage. You can also fine-tune how strong each filter looks; you can slide it up or down. Do you want your video to look like an old film? You can use the Retro filter or the old digital camera filter video. Do you want it soft and bright? You can try the Sweet or Fresh. It is free but comes with ads and watermarks.

2. CapCut

Platform: Android & iOS

Let us say you want your video to pop. CapCut makes it fun. Just tap a clip, then scroll through its filter tab. Boom; your video now has a Cinema, Foodie, or Retro Film filter. You can also edit brightness, contrast, and saturation. Additionally, it has face filters that track your head and body. More than that, you can remove the background too, so your subject pops more and becomes the center of attraction.

3. PowerDirector

Platform: Android & iOS

PowerDirector offers various filters for video, like drama, color pops, vintage looks, and modern tones. For example, filters like Mono, Cyber, Noir, or Soft Pastel change how your video feels. There are also LUTs (color looks) if you want something professional. In addition, it helps with chroma-key (green screen), motion graphics, and overlays. It is free to use, but the best filters and no watermark come with the paid plan.

4. KineMaster

Platform: Android & iOS

Want a video that feels warm and cozy? Use Sunset. Want it icy and sharp? Try Cold Dawn. You can swipe through color filters or adjust each setting, like tint, vibrance, and shadows, using KineMaster. Filters can go on full clips or just sections. The cool part? You can reverse clips, use background blur, and even apply zoom animations. But yes, this video filter app version adds watermarks unless you pay yearly.

5. LumaFusion

Platform: Android & iOS

LumaFusion is for serious video editing and gives you professional-grade color filters like Filmic, Bleach Bypass, Muted, and Tropic. You can adjust midtones, highlights, shadows, and use LUTs. It also lets you keyframe color changes, add slow motion, and mix music. You pay one time for the app, but some filters need extra purchases.

Part 4. 3 Excellent Online Tools That Offer Video Filters

1. VEED.IO

Want your video to look cool, fun, or even vintage? VEED.IO has tons of filters to help with that. You can pick from presets like VHS video filter, Sepia, Black and White, Glitch, and more. These filters give your video a whole new mood. You can make it feel happy, sad, old-school, or anything you want. You also get strong color tools to fix brightness, shadows, or color tone.

2. Kapwing

You can choose filters like Sepia, Grayscale, Signal Fire, Tetons, Andgiet, Hockaday, Xanadu, Maxwell, and more using Kapwing. Then, you can edit contrast and brightness to match your style. It is not just about filters; Kapwing also lets you trim, add text, and more before saving your video.

3. Clideo

Clideo makes it super easy to add a filter to a video. Just upload your video and tap each filter to see how it looks—no extra work. Filters like Yosemite, Tetons, Dumpling, Xanadu, Hockaday, Japchae, Maxwell, Rancho, and more are ready. Just compare and pick your favorite. Moreover, Clideo lets you cut, crop, merge, and even make slideshows.